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Image of Morro Bay harbor with Morro Rock and pier

Welcome to our "Fish List" Newsletter

In 1997, the commercial fishing family of Bonnie and Captain Mark Tognazzini turned to consumer-direct (straight from the boat) fish sales in response to the disparity between wholesale and consumer fish prices. During albacore and salmon seasons (around May to September), Captain Mark would fish during the week and then conduct sales from the Bonnie Marietta on the weekends. A weekly email would notify customers of the sales, and they would turn out in droves, sometimes standing in line for two or more hours for a chance to buy a whole fish directly off the boat. 

 

By the time the Tognazzinis opened Dockside Too Fish Market in 2006, they were eager to be able to provide loyal customers with a wider variety of high quality local fish, while also supporting other local skippers. However, the sea continues to call, and Captain Mark still fishes and conducts straight-from-the-boat sales when albacore and salmon are available in sufficient numbers. (As Mark says, it's called "fishing," not "catching.") So, the email list, or "Fish List" as it is commonly known, continues!  However, it now also serves to notify customers of special local catches featured in the Fish Market and restaurants.

 

If you would like to be on the "Fish List," sign up below. You can expect an email approximately once each week during summer and early fall and less often through the rest of the year. And, of course we would never release your email information to anyone!

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